Boek Evert Jan van Hasselt, Van CEO naar Tuinman

From CEO to gardener

A gardener has a completely different attitude than a CEO:

  • The gardener nurtures growth; the CEO gives orders.
  • The gardener utilizes what is available; the CEO determines what comes.
  • The gardener adjusts; the CEO sets the course.
  • The gardener anticipates failures; the CEO tries to prevent failures.
  • The gardener is guided by unfolding events; the CEO follows a plan.
  • The gardener considers the whole; the CEO controls individual parts.
  • The gardener provides space; the CEO delineates space.

A leader inspired by the attitude of a gardener builds a network organization. An organization where collaboration with the customer improves; where creativity and trial-and-error are given more space; where the focus is on value rather than production.

Through inspiring examples and cases, Van Hasselt and Romanesco demonstrate how you can get started right away.

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